Released on: October 1, 2008, 7:55 am

Press Release Author: e-HotelServices

Industry: Internet & Online

Press Release Summary: In the turmoil of the global financial crisis, entrepreneurs
are constantly on the lookout for options of economising. The Internet as a
marketing channel is full of untapped potential also for hospitality and travel
industries facing operating under low occupancy.

Press Release Body: Online marketing is the only way out for hospitality and travel
industries struggling with low occupancy rate

Tallinn, Estonia, October 29th, 2008
In the turmoil of the global financial crisis, entrepreneurs are constantly on the
lookout for options of economising. The Internet as a marketing channel is full of
untapped potential also for hospitality and travel industries facing operating under
low occupancy.

Thus, it is high time to convene the first pan-Baltic e-Marketing and e-Commerce
conference in Tallinn. On October 29th, trade seminars will be held for hospitality
and travel professionals from Estonia, Latvia, and Lithuania as well as for
participants from other countries. The objective of these seminars is to provide
hoteliers and travel professionals with necessary know-how on the use of Internet as
a sales channel, helping to lower customer acquisition costs, increase margins and
face perspective competition using online marketing with confidence.

“The Internet is a highly suitable sales channel as it provides the customer with a
wide choice of options, unprecedented transparency and a clear picture of what is
awaiting him at the point of destination. The hospitality and travel businesses of
this region have not yet fully unlocked the potential of the comprehensive use of
the Internet,” PhoCusWright Global claims (see http://www.phocuswright.com).

This is why e-HotelServices and Exact Holdings are organising a unique e-Business
conference for hospitality and travel professionals, focusing on their e-Needs and
e-possibilities. The participants meet with six international experts: Mr Linnar
Viik, Estonia (Director of Skype Access at Skype Technologies Ltd), Mr Wolfgang
Pagl, Germany (Director of Market Management in Eastern Europe for Expedia), Mr.
Andrew Pozniak (Travel Industry Leader in the Central and Eastern Europe, Middle
East and African markets, Google Inc.), Mr Stephen Williams, Ireland (Group
Marketing & E-Commerce Manager for Fitzgerald Group), Ms Helina Tuvike, Estonia
(Director of e-Commerce and Revenue Management for Reval Hotels, the largest
pan-Baltic Hotel Chain), Prof Dimitrios Buhalis, Great Britain (Deputy Director of
the International Centre for Tourism and Hospitality Research at Bournemouth
University) and Ms Iselin Skogland, Great Britain (e-Management entrepreneur, owner
at e-HotelServices).

The speakers will take an in-depth look at an electronic approach to sales and
marketing by looking at what the big chain and innovation leaders are doing, give
hands-on practical advice, and the short term outlook for what can be expected and
should be planned for this winter.

For more information and online registration visit www.hotelandtravel.eu.

e-HotelServices is a web hotel management company specializing in web design and
development, e-marketing, and strategic distribution and revenue management for the
hotel industry.

If you would like more information about the Hotel and Travel Conference, please
contact Denis Senkevitš, at Exact Holdings, on phone (372) 620 9263, fax: + (372)
627 3880, or e-mail: press@exact.ee, www.exact.ee


Web Site: http://www.hotelandtravel.eu

Contact Details: Velit Dundar
27 Parsons Green Lane
London, SW6 4HH
United Kingdom
Tel +44 (0) 207 043 1892
Fax +44 (0) 870 974 4455
E-mail: vdundar@e-hotelservices.com